ROAS Is Dropping
Performance is moving in the wrong direction, but nobody can tell you whether the problem is creative, tracking, structure, bidding, or the market.
Shopify and ecommerce Meta Ads agency for DTC brands scaling paid acquisition
Ecommerce Performance MarketingWe run your ads.
We run your ads.
You scale your brand.
Performance marketing for ecommerce brands that are ready to scale Meta Ads without guessing what to fix next.
For Shopify and DTC brands doing $20K–$500K/month.
15 minutes. Real findings. No sales pitch.
Psycomaths Account Console
Illustrative UIBlended ROAS vs Breakeven
3.42x
Daily Spend
$2,480
Purchases
1,284
CPA
$21.40
CTR
2.4%
Diagnostics
- Account Health92 / 100
- Creative FatigueElevated
- Signal HealthVerified
- Scaling OpportunityOpen
- ProfitabilityAbove breakeven
Next action
Refresh top-of-funnel hooks before the next budget step. Signal layer verified.
$0M+
Ad Spend Managed
0+
Years Experience
0+
Accounts Scaled
$0–$5K/day
Account Spend Range
Month-to-month. No long-term contract.
The Problem
Your ad account should not feel like a black box.
When performance drops, changing things at random isn't a strategy. You need to know what broke, why it broke, and what to fix first.
Creative Fatigue
Winning ads eventually stop winning. If fatigue isn't identified early, you keep spending behind yesterday's winners.
Scaling Feels Risky
Budget goes up. ROAS falls apart. So you pull it back. The account never gets the chance to reach its next level.
Reporting Without Answers
You get a dashboard full of numbers, but no clear explanation of what changed, why it changed, or what should happen next.
Before you spend more, know what is actually holding the account back.
Book Your Free Ad AuditThe Process
From audit to profitable scale.
01
Audit First
We review the account, tracking, creative, structure, and economics. You get real findings before we talk about working together.
Real findings. No sales pitch.
02
Build & Manage
We build the campaign structure, manage budgets, test creative, monitor tracking, and optimize the account around the numbers that actually matter.
03
Scale With Control
When the account earns more spend, we scale it systematically. When something breaks, we diagnose the constraint instead of blindly changing campaigns.
The Service
Everything your paid acquisition system needs.
One integrated system. Media, creative, tracking and reporting operate against the same account plan, not as separate deliverables.
Meta Ads Management
Campaign strategy, buildout, budget management, daily optimization, scaling, and account structure.
Creative Strategy
Hooks, angles, copy frameworks, creative testing, and performance analysis.
Audience & Competitor Research
Research that informs creative, targeting, offers, and campaign structure.
Tracking & Signal
Pixel, CAPI, conversion events, attribution checks, and tracking diagnostics.
Scaling & Optimization
Horizontal and vertical scaling based on account performance and business economics.
Performance Reporting
Clear reporting that explains what happened, why it happened, and what we are doing next.
The System Behind The Management
We don't guess what's wrong.
We diagnose it.
Every account follows a structured operating system. The goal is to identify the constraint before changing the variables.
- 01
Nightly Account Auditing
Accounts are audited automatically overnight so issues are identified before they become bigger problems.
- Spend deltas
- Delivery checks
- Anomaly flags
- 02
The Five-Layer Diagnostic Ladder
Signal. Creative. Structure. Bidding. Measurement. Each layer is checked systematically instead of guessing.
- Signal
- Creative
- Structure
- Bidding
- Measurement
- 03
Signal Health Scorecard
Pixel, CAPI, conversion events, and tracking quality are checked and scored instead of assumed to be working.
- Pixel
- CAPI
- Event match quality
- 04
Structured Creative Testing
Creative testing uses the Attribute Analysis framework. Hooks, angles, formats, and other variables are isolated so results can actually be interpreted.
- Hooks
- Angles
- Formats
- Offers
- 05
Profit Dashboard
Reporting looks at blended ROAS against real breakeven economics, including COGS, shipping, and fees.
- Blended ROAS
- Breakeven
- COGS + fees
Why Psycomaths
Built around the account.
Not the sales pitch.
$10M+ Managed
More than $10M in advertising spend managed across ecommerce accounts.
Audit First
We look at the account before asking you to trust us with it.
Real Economics
Performance is measured against business economics, not vanity ROAS.
Month-to-Month
No long-term contract. We earn the business every 30 days.
Your ad account is too expensive to manage by guesswork.
Book Your Free Ad AuditReal Account Results
Real accounts.
Real performance data.
These are individual account snapshots from different accounts and date ranges. The numbers are presented separately and are not combined.
1 / 5
Snapshots
Real Account InsightThis is how I generated $42K+ for one client. The most essential thing running a Facebook ad is the creative. If the ad itself is bad, no amount of correct targeting makes it convert. Keep testing creatives and audiences, build a proper funnel, be patient.
Real Account Data Point$14K+ spent in a month for a Travel Ecommerce store.
What An Audit Can Find
The problem isn't always the ads.
We audited a $27K/month ad account.
At first glance, blended ROAS looked survivable.
A live checkout test showed something else.
A broken Meta Pixel call was silently corrupting purchase attribution.
A JavaScript bug on the checkout page was causing real abandonment.
We fixed the measurement layer before touching a single ad.
Because scaling spend against broken tracking only scales the mistake.
Diagnostic sequence
- $27K/Month Account
Blended ROAS looked survivable.
- Account Audit
Signal, creative, structure, bidding, measurement.
- Tracking Issue Found
Broken Meta Pixel call corrupting purchase attribution.
- Checkout Bug Found
JavaScript error causing real abandonment.
- Measurement Fixed
Attribution rebuilt before any media change.
- Media Optimization
Creative and structure work started on clean data.
Qualification
Psycomaths is a fit if...
- You run a Shopify or DTC brand.
- You're doing roughly $20K–$500K/month.
- You're already spending on Meta Ads or ready to scale spend.
- You have a product people already buy.
- You're tired of guessing why performance moves.
- You want a structured approach to creative testing.
- You care about profitable growth, not vanity ROAS.
- You want an agency that can explain what is happening inside the account.
Not a fit if...
- You are looking for guaranteed ROAS.
- You want the cheapest possible media buyer.
- You have no proven product demand.
- You aren't ready to invest in paid acquisition.
- You want a long-term contract before seeing how we work.
FAQ
Questions brand owners ask before the audit.
Before you spend another dollar, know what's holding the account back.
Get a real look at your Meta Ads account, identify the biggest constraints, and find out whether Psycomaths is the right partner to fix them.
Book Your Free Ad Audit15 minutes. Real findings. No sales pitch.
$0M+
Ad Spend Managed
0+
Years Experience
0+
Accounts Scaled
Month-to-Month
No Long-Term Contract
15 minutes. Real findings. No sales pitch.